gRooV
08-09-05, 20:35
http://www.hlektronika.gr/phpBB2/files/tilogo_202.gifDALLAS (AP) - Texas Instruments Inc. says it has developed semiconductor technology that will let manufacturers quickly produce digital video devices with more power and features.
Officials say manufacturers will be able to use the new chip, microprocessor and software by year end. The company hopes the technology, called DaVinci, will give it the same stronghold in digital video components that it enjoys in the market for mobile phones, about half of which run on Texas Instruments chips.
Company officials said the technology would allow digital cameras to correct color and lighting problems instead of fixing them on a computer, and allow a single box to let TV viewers record, play or hold a videoconference. They also said it would cut the development time for new devices by more than half, to between six and 12 months.
Greg Delagi, the Dallas-based company's vice president of digital signal processing, predicted the technology would yield ``hundreds of millions'' of dollars in revenue for Texas Instruments over several years, but he declined to offer precise revenue targets.
Delagi said Texas Instruments has been working on the technology for about two years. He said the company focused on the digital-video market because of its rapid growth.
"They're going to ship 75 million (digital) cameras this year. There are hundreds of new categories of digital video,'' Delagi said. "This will do to video what has happened to audio in the last 10 years.''
Officials say manufacturers will be able to use the new chip, microprocessor and software by year end. The company hopes the technology, called DaVinci, will give it the same stronghold in digital video components that it enjoys in the market for mobile phones, about half of which run on Texas Instruments chips.
Company officials said the technology would allow digital cameras to correct color and lighting problems instead of fixing them on a computer, and allow a single box to let TV viewers record, play or hold a videoconference. They also said it would cut the development time for new devices by more than half, to between six and 12 months.
Greg Delagi, the Dallas-based company's vice president of digital signal processing, predicted the technology would yield ``hundreds of millions'' of dollars in revenue for Texas Instruments over several years, but he declined to offer precise revenue targets.
Delagi said Texas Instruments has been working on the technology for about two years. He said the company focused on the digital-video market because of its rapid growth.
"They're going to ship 75 million (digital) cameras this year. There are hundreds of new categories of digital video,'' Delagi said. "This will do to video what has happened to audio in the last 10 years.''